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TheBrainChangingDiet

Putting your Cortex in Control

Emotional Eating is something that everybody has heard of, yet it is has no formal definition. Many people describe emotional eating as the process of eating particular foods that makes them feel better. Some people eat when they are sad or anxious. Others eat when they are overwhelmed. For many, the cue to eat may come when they are bored, lonely, angry or distressed. Although the reasons may vary, the results seems to be the same – “Food makes me feel better”.

The reason that food makes you feel better is because your brain is designed to give you that response. Your brain wants you to eat, and in order to do that, it must reward you for taking action and eating food. Although any food can stimulate the brain’s reward system, some foods give us “more reward”. These foods tend to be more reinforcing and thus we seek them out more. Highly rewarding foods are usually high in fat, sugar, and calories, and they provide the “feeling better” sensations that emotional eaters experience.

Everybody is an Emotional Eater

What people seem to misunderstand however, is that EVERYBODY is an emotional eater. We all eat food and everybody gets a release of reward chemicals in their brain for doing so. This is how humans have survived as a species. This is why we live today. Without this mechanism we would not seek out food. Everybody is an emotional eater because your brain is designed that way. It is designed to make you feel better when you eat, so you will do it again in the future.

Let me give you an example. Almost everybody has stuffed themselves so much that it almost made them sick. In fact for some people, this is quite a common occurrence! Do you know why you let yourself do this? You did it because you are an emotional eater, just like everybody else. Even in the absence of any hunger, your brain will give you a reward when you keep eating. That’s why sometimes it is hard to stop, because your brain wants you to keep eating!

The big problem however, is when people associate certain behaviors with an eating habit. They develop repetitive behaviors and always eat under certain circumstances. In essence they create a script that is imprinted in their brains and this behavior becomes so routine that they respond even before they are conscious of a stimulus. For example “every time I get stressed, I eat ice-cream”. This process is often unconscious. That is why sometimes you find yourself scraping the bottom of the ice-cream container without even realizing you have eaten anything at all!

This process is called “conditioned learning”. Basically, conditioned learning means that you have TRAINED your brain to react a specific way under specific circumstances. This is what people refer to when they say that they are “emotional eaters”. In fact eating when you are stressed or angry or lonely or sad is a learned behavior that you have created in your brain through association. It is a conditioned response.

Lets take another example. Ivan Pavlov, the great Russian scientist, found that salivation in response to the presentation of food could rapidly be transferred to another stimulus. In one of his fascinating experiments he found that a bell tone that is repeatedly associated with the presentation of food could elicit the identical physiological reactions to the presentation of food. So every time he rang the bell, it produced the physiological response of salivation, i.e the desire to eat food.

This process of association has the nice little tag line of “neurons that fire together wire together”. This is how your brain works. It makes associations by linking cognitive, motor and emotional aspects together into one chunk. This is a memory. Every time that you repeat the same sequence of events, such as always eating food under certain circumstances, you strengthen that connection in your brain. This repetition creates a formed habit, an unconscious response that you have developed over a period of time.

Emotional Eating is a Habit

The major difference here is that of goal-directed behavior verses habit-directed behavior. An example of goal directed behavior is thinking about cake, desiring cake, and then taking the deliberate steps to obtain cake. All of this requires a specific set of motivational neural circuits. If you walk into your house intent on getting some cake from the refrigerator, your activity is goal-directed and consciously reward-driven. You want that cake and you are going to act to obtain it.

But if you do that often enough, the mental process changes. It becomes a habit-driven behavior, less deliberate and more repetitive – and engages different neural circuitry. No longer motivated by a conscious desire for food, you consciously head for the refrigerator when you get home because it is a habit. Your motor behavior has become automatic.

This habit of stimulus-response is what causes overeating, not “emotional eating”. Remember, everybody is an emotional eater, but not everybody is an overeater. Every time you eat when you are angry, you strengthen the angry=eating habit. Every time you don’t eat when you get angry then you weaken the angry=eating habit. That’s neuroplasticity, and it is always in action.

Eliminate the Habit

The first step in eliminating these triggers that people call emotional eating is awareness. Try and identify your negative eating habits. For example “when X happens, then I want to eat Y and only Y.” If you can eliminate X then you are much less likely to eat Y. If you can’t eliminate X, then substitute Z for Y – a healthier option or some activity. At first you are not going to want to do this because breaking a habit can be very difficult.

But that’s what it is – a habit. You brain is a habit machine. It creates these habits for efficiency, because it likes to conserve energy. If you can change your negative eating habits by training new ones, you will escape the trap of of always desiring specific foods when you feel a certain way. Everybody is an emotional eater so your desire to overeat when you feel bad (or good) is a trained behavior. Eliminate the habit, and you will eliminate your “emotional eating”.


Hey everybody,

Conner here, and I have a very special announcement to make! For the past few weeks I have been working on creating an ebook containing some of the best diet strategies that I have learned over the past few years. I finally got it finished today, and have called it:

52 Guaranteed Strategies To Lose Weight And Keep It Off

It contains 52 of the very best strategies and tips on weight loss and creating a lasting change….and because I feel that everybody should have access to these strategies, I am giving it away completely free! You can access it by clicking the link above or by clicking here.

I am extremely confident that if you apply what is in this book to your life, you will create the lasting change that you have been looking for. Let me know what you think of it by leaving a comment here, or if you are on twitter then send me a tweet,

I would love to here from you!

Take care, enjoy the book, and don’t forget to actually use some of these strategies because they work! Talk to you soon….


Conner.


Yesterday we alluded to the fact that changing your clothes is a very important activity for weight loss and maintenance. In today’s article, we are going to explain exactly why it is critical to your success.

1. Complacency: One of the major mistakes that dieters make is that they tend to get complacent at exactly the wrong time. Once your clothes fit better, you feel great and everybody begins to comment on how great that you look. As a reward you decide to indulge in your favorite treat. No big deal, you have been so good up to now, right? Unfortunately, an indulgence like this leads to a second, and then to a third, until finally, in a few days, you have undone all the hard work that you have done over the past few weeks. When you have decided that you want to lose weight, it is imperative that you NEVER get complacent. Being thin is a lifestyle, and it is difficult to change your whole life in a few weeks. Change takes time, and just because you lose weight, does not mean that you lose vulnerability.

2. External Cues: Your clothes are one of the most powerful external cues when it comes to preventing weight gain. There is nothing that sounds the warning siren faster or motivates people to act more than when their clothing gets too tight. When you have loose fitting clothes however, you can gain inches without even knowing it! You can’t hide from your clothes like you can with a weighing scale. People tend to listen when there clothes get to tight, and you probably will too.

3. Convenience: If you do not get rid of your larger fitting clothes then you will always have a subconscious excuse for re-gaining weight. Saving these larger clothes makes it far to easy to switch back to them instead of acting to correct any errors. Knowing that you only have one size of clothing adds a powerful incentive to maintain your weight loss. Unless you can go out an buy an entire new wardrobe every time that you gain weight, keeping one size of clothing can be extremely effective for most people.

4. Reward: Buying new clothes can act as a very powerful reward for somebody losing weight. When you do something difficult, like losing weight, it is extremely important that you provide yourself with a reward. This makes it more likely that you will perform that activity again in the future. During weight loss this can be a problem because for a lot of people their reward is eating highly palatable food! To counter-act this you need to replace your food rewards with non-food related rewards. If you enjoy buying new clothes then this may be a very effective strategy for you. For one you are rewarding the act of losing weight with something that you enjoy – buying new clothes. Secondly you are eliminating loose-clothing complacency, implementing a new powerful external cue, and providing yourself with more motivation because you will want to continue to wear the new clothes…what a fantastic strategy!

I hope that by reading this you will realize the power that clothes has on your weight loss and maintenance. I am not saying to buy new clothes every time you lose a pound. Instead I am asking that you be aware of the potential this strategy has for your success. Try it out…you may be surprised with the results!


Living in the era of the world wide web, we now have access to hundreds, maybe even thousands of weight loss strategies, hints, and tips. Some are useful, but as you may have found, most are not. Today I am going to share with one one of the most powerful that I have discovered. From reading this blog, hopefully you will have realized that diet and exercise DO NOT WORK for weight loss(in the long run!). Instead you need to learn how your brain works, and in today’s strategy, I have a great example for you.

One of the most powerful and yet underused weight loss maintenance strategies is “clothes management”. Strange I know,  but if you learn how to use your clothes to your advantage, you can maintain your weight loss quite effectively.

To demonstrate the risk of wearing loosely fitting clothes let me refer you to an amusing and eye-opening example. During a survey of prison inmates, it was discovered that those with an average sentence of six months, mysteriously would end up gaining 20-25 “prison pounds” during the course of their stay. This is very surprising, as the food being served is not of very high quality, and the inmates have access to exercise facilities.

The true reason for the weight gain was unveiled when the prison mates were questioned. Not one of the inmates blamed the weight gain on food, exercise machines, or even emotional reason’s. Instead they explained how the baggy orange jumpsuit that they had to wear for six months was the result of their weight gain. Because the overalls were so loose-fitting, most of them failed to realize that they had progressively gained weight, which is quite easy to do if you are not paying attention. It was not until they were released and had to try and squeeze back into their old clothes that they all realized that they had gained so much weight!

To understand this better, lets take a look at what Brian Wansink call’s “Signal Clothes”. Wansink proposes that losing weight, for example 20 pounds, is an abstract concept. But being able to fit into your favorite jeans is not at all abstract. To dieters, such clothes are called “signal clothes”.

To illustrate this point Wansink conducted a survey of 322 people and he asked them what were the top 8 signals that they used to know when they had lost weight. Here are the results:

  • “When my jeans feel comfortable again.”
  • “When I have to start wearing a belt.”
  • “When I suck in my stomach, and I can see some definition, like a four-pack.”
  • “When my belt notch moves back to where it used to be.”
  • “When I don’t get tired walking up two flights of stairs to my office.”
  • “When I can see my cheeckbones.”
  • “When I don’t have to inhale to button my pants.”
  • “When my friends or colleagues ask me if I’ve lose weight.”

Fascinating. Out of the top 8 signals that people use to know when they have lose weight, 4 (yes half!!) are related to the clothes that they wear! Do you think that this has ramifications for weight loss? Or, more importantly weight maintenance, the most important stage for a weight loss campaign? The answer of course is a resounding, YES!! In tomorrow’s post I am going to explain exactly why and how using signal clothes is one of the most powerful weight loss and weight management strategies known to man…See you then!


Part 5 is the last installation in the best diet for weight loss series. Throughout this series we have learned the importance of creating your own diet blueprint. We also discussed why substituting somebody else’s diet for your own, simply doesn’t work. Finally we outlined some strategies for change, and how you can use neuroplasticity to reshape and reconfigure your diet blueprint.

Despite this process being quite simple, it is certainly not easy. Most weight loss information will have you believe that you can lose all the weight that you want in 30 days, and that rapid weight loss is the key to success. I wish this were the case, but sadly, it’s not.

Your brain and body are hardwired to GAIN weight, not lose it. Moreover, your brain HATES change and it does so at quite a slow pace. So when you make huge changes in such a short period of time, your brain never really changes and that is why you will always gain back the weight that you have lost. If there is one thing that you must learn here then it is this…You will never change your weight unless you also change your brain. Yes you may have short term change, but you won’t have lasting change.

It really is that simple and yes, that is the “key” to weight loss. In fact neuroplasticity is the key to all change and behavior modification. The “problem” of course is that you won’t lose “7 pounds every 11 days”. The good news is that you will not have to lose weight ever again, whereas in the other example you will be losing 7 pounds in 11 days for the rest of your life!

Week 5:

Rinse, wash and repeat. Now that you know how to change, it is simply a case of continuing the process. Choose one activity that you want to change and that will contribute to your weight loss. Create strategies that ensure that you will make this change and continue until you have made this change into a habit. Once you have a habit in place, you will no longer have to think about it. This will free up some of your brain power to repeat the process. Continue to rewire your brain and your eating blueprint and weight loss will never be an issue for you again.